PHP, SEO, And Spiders – Oh My!
Dynamic database-driven sites have become terribly popular, and comparatively easy to set up and administer, through the utilization of Content Management Systems (CMS) and PHP server-aspect scripting. It is also potential to create a elaborate-looking web site with very little actual content, or automatically generated code that can harm your SEO, like multiple URLs that display identical content.
Search engines are constantly evolving and adapting in response to changes in the method information is presented on the web. Strategies that were once necessary to ensure inclusion of PHP pages are now not required.
It was once useful to come up with a static HTML version of a PHP page so that each one the “includes” may be indexed. Currently search spiders “see” all the content on a PHP page, the same way it is viewed in a browser.
It used to be prudent to avoid dynamic URLs containing “? & =” – now, the search engines list URLs with the dynamic variables. However, it is best to compose them with no more than 3 variables. Some variable-laden URLs might be listed, but while not any accompanying content/description, within the search results… Stay tuned for additional developments as the search engines refine their methods.
With many hosts running the favored Apache server, developers are expanding the utilization of PHP by modifying the .htaccess file to permit PHP code processing among HTML documents, and enabling shorter URLs with fewer variables by configuring httpd.conf. Your internet hosting provider’s support team should be able to inform you if these features are on the market for your site.
Implementing a common sense approach to SEO for your PHP website requires cooperation and coordination among the developer, webmaster, and web host. Watch out for “SEO Specialists” with “secret ways” and “guaranteed results” – gimmicks that kludge the search spider today may hurt your ranking tomorrow.
A descriptive and catchy page title is one among the key elements of SEO – whether or not or not your web site uses PHP – since it becomes the linked title of your search engine listing. Use the name of your website in the title to encourage branding, along with a transient capsule about the particular page. Bear in mind {that the} title displays at the prime of the browser window and within the menu bar, so keep it temporary, but one hundred sixty characters. Avoid using identical titles on multiple pages (this can easily happen with dynamically generated titles) because they may not be listed individually, and if they are listed separately, it’s confusing. Meta tags for description and keywords have become less crucial to SEO – however that does not mean you must forget concerning them.
The essential principles of SEO that apply to static HTML sites additionally apply to dynamic PHP sites:
● Give partaking and valuable content presented in an enticing design.
● Code should be error-free and standards-compliant.
● Use keywords acceptable to your subject matter – do not be tempted to use “tricks” that might end up hurting your search engine listing.
● Encourage repeat visits with frequent updates, interactive options, membership sign-up, opt-in newsletters and, if applicable, “freebies” – contests, giveaways, downloads and different resources.
● Encourage linking to your website with copy & paste code. Reciprocal links build partnerships and enhance page rank, however avoid hosting bulky “link farms” and alternative venues for worthless net web site spam.
● Create use of tools provided by the search engines, like creating a sitemap.
● Educate yourself by reading the search engine faqs, along with by perusing some independent forums for SEO tips and methods.
Here are some resources for further information:
Optimizing Dynamic Content
http://www.highrankings.com/issue065.htm#seo
Building Dynamic Pages With Search Engines in Mind
http://phpbuilder.com/columns/tim20000526.php3
High Rankings(r) Search Engine Optimization Forum > Technobabble > Dynamically Generated Web site Problems
http://www.highrankings.com/forum/index.php?s=c5e371a3bec60ac7e650447c430abfd4&showforum=25
Digital Purpose Forums > Promoting > Search Engine Optimization > PHP, HTML will it matter?
http://forums.digitalpoint.com/showthread.php?t=53280
Parsing PHP in .html Files
http://www.desilva.biz/php/phpinhtml.html
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